The sales and marketing manager is responsible for leading his team of professionals who are involved in the company's sales and marketing activities. They monitor market developments, create strategies, establish sales plans and maintain customer relationships. In any organization, sales and marketing departments play a critical role in the company's success. The unique and important role of sales and marketing is to reduce the gap between the needs of potential customers and the products and services offered by the organization.
If your sales and marketing staff were equipped with a special pair of glasses, your sales staff would rely on your central vision to focus on your small business. Sellers' glasses don't need a fit for myopia; they can see up close very clearly. An online sales training or professional course gives you an added advantage when it comes to being considered for a job. A sales and marketing manager is responsible for researching and developing marketing opportunities and planning and implementing new sales plans.
The sales and marketing manager will also manage both marketing and sales personnel and will perform management functions to meet the company's operational objectives. The marketing segment responsibilities of your sales and marketing team should directly reflect the strategy outlined in your company's marketing plan. Sales and marketing staff tend to “identify” strongly with one or another role, and research has shown that small and medium-sized companies that forge some kind of separation between sales and marketing are more likely to grow than those that try to force an incompatible union. Their world revolves around customers, because they know that those people are the key to sales, revenues and profitability.
To be a successful sales and marketing manager, you must have strong interpersonal, leadership and communication skills. An effective seller can understand the buyer's needs and develop a good relationship with the customer and convey a persuasive (not too aggressive) message that distinguishes the company's product from its competitors. A salesperson is responsible for converting potential customers into customers and is judged by their ability to close the deal. The responsibilities of the sales and marketing manager include generating unique sales plans, creating engaging advertisements, emails, and promotional literature, developing pricing strategies, and meeting marketing and sales human resources objectives.
The sales and marketing manager represents the company's brand and promotes strategies to increase product awareness by observing the market, competition and industry trends. These marketing tactics must come from a well-thought-out marketing strategy, a key differentiator of sales.